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A second opinion
The SEO and Conversion Path Audit.
We go through your business the way your customers do. Every search, every page, every phone number, every form. Then we tell you exactly what is costing you, ranked by how much it matters.
FIXED FEE
$1,500
A written audit plus drop-in fixes, delivered in 5 business days.
Who it is for
For businesses that want the truth before they spend more.
You already pay an SEO company
and want an independent second opinion on what you are getting. 12 checks you can run first.
You are not ready to rebuild
but you want to know what to fix first, and what can wait.
You want to know how you stack up
against the competitors who show up above you in search and AI answers.
You want to see what you are missing
every leak between a search and a sale, written down in plain language.
Soup to nuts
We check everything a customer touches.
Not a software scan. A person reads the code, makes the calls and fills out the forms.
Search and technical SEO
Page source, headings, titles, redirects, sitemaps, robots.txt, speed and plugin versions.
Schema and structured data
What Google and AI assistants can actually read about your business, and what is wrong.
AI visibility
What ChatGPT, Perplexity and Google AI Overviews say about you and your competitors. How AI visibility works.
Google Business Profile
Ownership, phone, hours, categories, reviews and how you appear in Maps.
Every conversion path, tested by hand
We call every published number, submit every form and walk every booking and checkout flow. What one call found.
Copy, trust and risk
Typos, contradictions, unproven claims, accessibility gaps, privacy and tracking exposure.
From a real audit
What one audit found that the client’s vendors had missed.
A multifamily property, client name withheld. 40 findings ranked by severity, plus a full homepage rewrite.
Read the sample audit (PDF)One of three published phone numbers was out of service, and it was the one shown on the application page.
The website and the leasing portal disagreed on plan names, sizes and prices.
Every broken link quietly redirected to the homepage, hiding errors from Google.
Google Business Profile ownership needed verification, including who could manage the listing and reply to reviews.
What you get
A plan you can hand to anyone. Including your current vendor.
Findings, ranked
Every issue sorted by what it is likely costing you, with the evidence behind it.
Drop-in fixes
Rewritten copy, schema and technical fixes ready to paste in.
A competitor comparison
Where rivals beat you in search and AI answers, and where you can win.
Questions
About the audit.
What is an SEO and conversion path audit, and how is it different from a regular SEO audit?
An SEO and conversion path audit checks both halves of how a business gets customers online: whether people can find you in Google search, your Google Business Profile and AI search tools like ChatGPT, and whether they can actually call, book or buy once they find you. A regular SEO audit usually stops at rankings and technical errors. Ours also tests every phone number, form and booking path by hand, then ranks each finding by how much revenue it is likely costing you.
How much does an SEO audit cost from Hunley Media Group?
The Hunley Media SEO and conversion path audit costs $1,500, fixed, with no monthly contract. If you continue to the 30-Day Diagnosis, the full $1,500 audit fee is credited toward it.
How long does an SEO and conversion path audit take?
The written SEO audit and the drop-in fixes are delivered within 5 business days.
Do you need access to our Google Analytics, Search Console or website login for the SEO audit?
No. No logins are needed for the initial SEO audit. It is done from the outside, the way your customers see your business in search. Where a finding depends on account ownership, inbox delivery, analytics or internal settings, we tell you exactly what your team needs to confirm.
Can you audit the work of our current SEO company or marketing agency?
Yes. An independent SEO audit is one of the most common reasons businesses order it. You get a second opinion on what your SEO company or agency is actually delivering, checked against what customers see in search and what reaches your phone and inbox.
What is included in the SEO and conversion path audit?
A written SEO audit report with every finding ranked by how much it is likely costing you, plus drop-in fixes your team or vendor can apply right away. It covers your search rankings, Google Business Profile, AI search visibility, website pages, phone numbers, forms and booking paths. See a sample audit (PDF).
Who performs the SEO audit?
Sean Stafford, founder of Hunley Media Group in Louisville, performs every SEO audit personally and by hand. He searches like your customers do, calls every published number, submits your forms and walks every booking path.
Does the SEO audit compare our business to local competitors?
Yes. The audit checks how your local competitors show up on the same Google searches, Google Business Profiles and booking paths, so you can see exactly where you are behind and where you are ahead.
Will our SEO company know we ordered an independent SEO audit?
Not from us. The SEO audit is confidential, and we never contact your vendors unless you ask us to. What you share with them afterward is up to you.
What if the SEO audit finds nothing major?
Then we tell you plainly. Confirming that your current SEO and website are working is worth knowing before you spend more on marketing.
What happens after the SEO and conversion path audit?
You can apply the fixes yourself, hand them to your current SEO company or web developer, or put the full $1,500 audit fee toward the 30-Day Diagnosis if the audit shows a bigger constraint on growth.
Request an audit.
Send the site and the competitors you care about. We confirm scope, fee and delivery date within two business days.