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The Hunley Media Blog
Notes from inside real businesses.
What we find when we diagnose a business, what we fix, and what you can check yourself. No theory, no filler.
Latest posts
Structured data · 6 min read
What is structured data? Real examples from our own website
The actual schema behind this site, line by line: what it tells Google, and what it will not do.
Sean Stafford · November 5, 2026
Strategy · 4 min read
Fractional CMO vs growth engineer: which one does your business need?
One owns marketing strategy. The other owns the outcome. Here is how to tell which problem you have.
Sean Stafford · November 5, 2026
AI visibility · 4 min read
How to get your business named in ChatGPT and Google AI Overviews
What we changed for Louisville Historic Tours, and the pattern any local business can copy.
Sean Stafford · November 5, 2026
Conversion · 3 min read
We called every phone number on a client’s website. One was dead.
It was the number on the application portal, where renters were ready to apply. What hand-testing finds that dashboards miss.
Sean Stafford · November 5, 2026
Referrals · 8 min read
How a $1,600 referral card replaced two ad contracts
Two ad contracts were ready to sign, one with a mail-only cancellation clause. Here is the $1,600 referral program we built instead.
Sean Stafford · November 5, 2026
Pricing · 4 min read
Why TRIM ran one discount a year, and only one
Scarcity turned a single Black Friday gift card sale into an event customers waited for.
Sean Stafford · November 5, 2026
Rather have us check for you?
The SEO and Conversion Path Audit: $1,500, 5 business days, credited toward the Diagnosis.