Louisville Historic Tours: from invisible to the top of search.

A tour company recommended by The New York Times was hard to find online, and the bookings it did win were leaking at the last step. We rebuilt the site and the path to booking.

organic result for “ghost tour louisville”

named first in Google AI Overviews

2x+

sales, as reported by the owner

2004

locally owned and guiding Old Louisville since

The situation

Louisville Historic Tours has guided walks through Old Louisville since 2004, built on founder David Dominé’s books and recommended by The New York Times.

The constraint

Traffic was only part of it. Visitors who did find the site struggled to book, so demand the business had already earned was leaking at the last step.

What we built

A new website, built from scratch for speed, mobile and search

A dedicated page for every tour including the Old Louisville Walking Tour, Ghost Tour, Witches’ Tree and Glitter Ball City

A fixed booking path from search result to paid ticket in fewer steps

Structured data and answer-first content so Google and AI assistants can read, trust and cite it

The result

The new site went live on August 13, 2026. About 12 weeks later, Louisville Historic Tours holds the first organic result for searches like “ghost tour louisville” and “what is the witches tree,” and Google’s AI Overviews name it first for the city’s best walking, ghost and true crime tours. In the owner’s words, traffic skyrocketed and sales more than doubled. Dated screenshots are below.

“Our traffic skyrocketed and our sales have more than doubled after bringing in Hunley Media. These weren’t quick spikes but sustained growth. We’ve doubled our team and continue to grow. Hunley Media was the reason.”

David Dominé, Owner, Louisville Historic Tours

The proof

Captured in a private browser window in Louisville on November 5, 2026, about 12 weeks after the new site went live. Rankings and AI answers change over time; these show exactly where things stood that day.

Google AI Overview for best walking tour in Louisville recommending the Old Louisville Walking Tour by Louisville Historic Tours — Google search · Nov 5, 2026“What is the best walking tour in Louisville”: Google’s AI Overview names the Original Old Louisville Walking Tour, offered by Louisville Historic Tours, as the top-rated and most recommended.

Google AI Overview for true crime tour Louisville listing the Glitter Ball City tour first and citing Louisville Historic Tours — Google search · Nov 5, 2026“True crime tour louisville”: the AI Overview lists the Glitter Ball City True Crime Walking Tour first, built from details on its own tour page, and cites Louisville Historic Tours three times.

Google AI Overview for best ghost tour in Louisville KY listing the Old Louisville Ghost Tour first, with its page as the top source — Google search · Nov 5, 2026“What is the best ghost tour in Louisville, KY”: the AI Overview lists the Old Louisville Ghost Tour first and cites its page as the first source.

Google search for ghost tour louisville showing Louisville Historic Tours as the first organic result, November 2026 — Google search · Nov 5, 2026“Ghost tour louisville”: the first organic result below the sponsored listings, with the business panel on the right.

Google search for what is the Witches Tree showing the Louisville Historic Tours page ranked first and cited in the AI Overview — Google search · Nov 5, 2026“What is the witches tree”: the Witches’ Tree page is the first organic result and the first source cited in the AI Overview.

Google AI Overview answering is Old Louisville haunted, with the opening answer credited to Louisville Historic Tours — Google search · Nov 5, 2026“Is Old Louisville haunted”: the AI Overview’s opening answer is credited to Louisville Historic Tours.

Google knowledge panel for the Witches Tree in Old Louisville featuring a Louisville Historic Tours video — Google search · Nov 5, 2026“Witches tree”: a Louisville Historic Tours video appears among the top images in Google’s Witches’ Tree landmark panel.

Sources: louisvillehistorictours.com

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